Holidays

Everyone needs a holiday every now and then so we're off to Melbourne for a bit. Melbourne is such a great place to relax and unwind, take in the fantastic culture, and get inspiration on so many different levels. We're got a friends apartment just off Chapel Street, handy as hell, and oh so dangerous for the wallet!
New Zealand Fashion week is just around the corner, don't forget to check out their site http://www.airnzfashionweek.co.nz/ take a vote there's free Air New Zealand travel to be scored.
Take it easy, and we'll check in after our break.

crossover

"A hub that creates opportunities for emerging creative artists, designers, musicians, poets, performers, and all that are interested and passionate about being involved in the creative industry."Created by Fifi Cheung and Aubrey Rodriguez, with pioneers Jane Sullivan, Majlinda Hoxha, Sin-Mae Chung, Yayu Gao, Marigona Xharra, Ya Kun Cai and supported by Janet Lilo, Rachael Garvey and many more, we want to be able to create opportunities for all those struggling artists who have no place to go to practice their art and especially to showcase it to the public.
Crossover was envisioned in March 2009 and was brought on by the initial plan of being able to gather strands of emerging New Zealand artists that make up and hold New Zealand's contemporary identity. Crossover represents the many disciplines of art that crosses over each other; from photographers, painters, fashion designers, graphic designers, to musicians, poets and writers, Crossover is a name that symbolises the collaboration of the diverse art disciplines in New Zealand's creative industry.
ATL was approached by crossovers Co-director Aubrey Rodriguez to be part of the event September 2009 at Reagan Lee Gallery
http://designerdirection.wordpress.com/2009/08/23/crossover-to-launch-at-reagan-lee-gallery-exhibition/
Crossover also has a website that has included ATL in their members page
http://www.crossover.org.nz/gallery.html
We are right behind these guys and their vision for a platform for emerging talent. We're a new player and need all the support we can get, please join us in helping to support them in any way we can.

NEW stuff

Summer is soooo just around the corner....We can smell it! So in preparation for those warm hazy lazy days we've got togther some sooo now summer coloured tees, and singlets with our awesome prints on them. Be quick, get down to Epiphany Design Markets at SALE St to check them out. We have some other exciting things in the piplines too, cool stuff....but you'll just have to wait. Cheers, heres to the weekend!

in the local rags

Pics up on 'A list' site of Show

Have a jack at the pics Norrie took at Servilles. Some goodies, chur, thanks Norrie

http://www.thealist.co.nz/events/addiction-love-fashion-show

NEW tees

NEW designs order now at shopaddiction2love@gmail.com

Our new tees are 100% made in NZ. All natural cotton, with a great comfortable fit.
We listened, and this is what you wanted....so here it is, come and get it.

Girls


Guys

Photos - Tux Hika

Hair - Servilles Ponsonby

Make up - Smashbox Ponsonby

NEW DESIGNS - order now at shopaddiction2love@gmail.com

Designer direction article

Article on Designer direction website about our launch show. Thanks guys, appreciate the support big time.
Check it out.....
http://designerdirection.wordpress.com/2009/08/09/addiction-to-love-launch-new-label/#more-2138

Thread article

Thread covered our Launch Fashion Show.

Sneak a peak at their link....

http://www.thread.co.nz/news/4563/15/Addiction-to-Love-launch-at-Servilles/d,thread-article

Showtime!

The big day is here! Tonight's fashion show is all ready to go. A successful run through with all the models yesterday, wasn't without it's usual snags and obstacles. But, we prevailed. Together with DJ Gold, a racey runway will rock Servilles Ponsonby!

Four NEW designs will grace the catwalk tonight, and be available to the public immediately - stay tuned for details of where to get yours.

Hair and make-up will start at 4pm, then....its a Sale St cocktail, or Soho wine, with a canape from Ripe Deli, for a showtime at 8.30pm!

A HUGE 'thank you' in advance to everyone who helped to make this evening possible.

Pics of show and party coming soon!

addiction to love show @ Servilles Ponsonby 3 August

(click to enlarge)

Limited numbers. Awesome prizes to be won on the night.

First 40 through the door receive goodie bags full of loot.

lorenat@servilles.com or call 09 378 9799......to reserve your attendance.

Definately one not to miss!

Spring is just around the corner

Ahhh, first sign of spring outside the 'addiction to love' studio window in Herne Bay. Busy busy churning out new stuff for show 3 August.

for the love of our manhood

This event held at Servilles Ponsonby on August 3, will play host to a red carpet fashion show featuring 'addiction to love'. With the planning well underway, addiction to love will team up with Turet Knuefermann from TK store, and the boys from The cool store, to dazzle you with a mid-winter rock star glam runway show. Mi Piaci are pumping our 62 and celebrity models up with stunning heels, while Servilles and Smash Box will work their magic with hair and make-up. It is looking to be a one off fashion event for Servilles, and one not to be missed if you are available to attend. Please RSVP by calling Lorena at Servilles Ponsonby, to secure your attendance, as numbers are limited. So hurry!

http://www.62models.com/

http://www.mipiaci.co.nz/

http://www.tkstore.co.nz/

http://www.thecoolstore.co.nz/

Luke Bettesworth

LUKE BETTESWORTH - HAIR & FASHION STYLIST
With twelve years of experience in hair and fashion under Luke Bettesworth’s belt he is still passionate as ever about style. Luke’s main focus is directed at encouraging his male and female clientele to have a healthy and exciting relationship with their image and what they wear.
Over the past four years, since opening his hair and fashion styling space in Freemans Bay, Luke has co hosted New Zealands first home grown make over and style show for TV3 titled ‘Does my Bum Look Big’ which has aired here and in Australia. Luke does wardrobe for private clients, television commercials and photo shoots. He has written fashion editorial pieces and speaks at events and functions on style and image. Luke also works alongside international P.R companies to expose and promote their fashion products and brands.
According to Luke, what you wear and how you wear your hair is not just about appearing aesthetically pleasing. It’s about the emotion unleashed within you when you know you look like you are at your most fabulous, and Luke thinks 'addiction to love' tees are fabulous!

Luke will be lending a helping hand to style our upcoming red carpet fashion show.

www.lukebettesworth.com

Epiphany Design Markets SALE St

Come check it out - addiction to love currently exclusive to these design markets

New season must haves

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Two new designs hot off the printers press today at 10am, and they're EPIC azz!

Will be added into the Epiphany Design Market stand at SALE St this weekend.

S/M/L in white, oyster, and charcoal

shopaddiction2love@gmail.com to order

Servilles Ponsonby

Met with Servilles Ponsonby, Auckland today regarding the possibility of being part of their next "For the love of our hood" evening.
Every 6 weeks Servilles Ponsonby runs an evening showcasing local talent/businesses. Basically it's a well organised night, where a number of sponsors jump on board, knab a bunch of the public in the area, grab a glass of wine, and a canape, and help promote each other.....which in the current economic climate, is wicked.
Its a fantastic concept, and something we definately want to jump on board with.
We're looking at the idea of a small fashion show, with guest celebrity models!

Exciting, keep you posted.

www.servilles.com

Epiphany Design Markets SALE St

First weekend at EPIPHANY Design Markets SALE St - 20/21 June, 2009.

http://www.epiphanydesignstore.com/

This was the very first time ever, the public saw 'addiction to love' gear! Had two great days at SALE St. Great feedback from both the Market organizers, and the public - chur

If your at a loose end for stuff to do on the weekend, Epiphany Design Market is an easy, accessable, and indoor option for everyone.
We're there every Sat & Sun 9am - 3pm, come down, there's heaps of kewl suff, and the coffee is choiceness maximus.

http://www.sale-st.co.nz/

Awesome chick

This pretty lady is the most awesome-ist......she brought the very first tee at 9.42am Saturday 20 June......just 42 minutes after 'addiction to love' went on sale for the very first time! YOU ROCK BABE! She was with her Mum (who I might add was a very funky Mum) They were buying it as a gift for her brother......awwww, nice eh. If anyone knows who she is let us know, so we can add a name to the face. Hollah

"For the........Ladies"

click to enlarge

New pic for the girls "Foxy Lady" tee


click to enlarge

"Whada Hoot"tee

shopaddiction2love@gmail.com to order

Timber Jewellery

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We created these timber figures on long vintage chains, to accessorise our tees. They're laser cut, and engraved, then hand assembled. The timber looks awesome against the tees, and adds an edge to your look.
They all also come as a brooch, to whack on your chest, scarf, hat, or bag.

shopaddiction2love@gmail.com to order





"Foxy Lady" tee, & "Whada Hoot" tee

These are the very first fashion tee designs for the girls. Two fun and furry graphic tees to help warm up the cooler winter days. Grab one quick, they're growing feet and running out the door!

shopaddiction2love@gmail.com to order

For the guys........."Moan For Lisa"

Show us yer t##s!

"Moan For Lisa" tee

I always suspected she had a little secret...little did I know she had two...

One of two first designs for the lads.

Comes in 3 colours white, oyster, and charcoalsizes S/M/L

shopaddiction2love@gmail.com to order

"Porn Star" tee

"PORN STAR" tee

If sex was bad, then why did God make it feel so good.

Tell it.....

Wear a "Porn Star" tee

This is the other design for the boys......cracks me up everytime I look at it, and I'll tell you why.....

this is an actual porn pic! we edited it for the tee. If we had left it in its original state
1. We would'nt have been able to use it 'cos of it's pure filth nature, and,
2. You would be walking around with a big fat knob resting on a chicks bottom lip - too rich

Comes in 3 colours white, oyster, and charcoal sizes S/M/L

shopaddiction2love@gmail.com to order




A plethora of paints @ the printers

It was such a stimulating environment to be in.... this wall was way cool with all the paint pots. Pick a colour any colour....it was there, and every one had been given its own unique name.




After each tee is hand printed, it is conveyed through this massive printers drying machine (friggin hot!) basically baking the ink onto the fabric. Also each label logo is hand done inside the neck, and dried by hand. The complete process for this first run of printing, from start to finish took around three hours.....thats around 6 beers, or a bottle of wine - or if your any of my mates, 6 beers AND a bottle of wine!




Our first screens go to print. All our tees are lovingly hand printed 'cos of their oversize proportions. A lenghty but rewarding process.